Mobile: Who Knew This Could Be So Hot
September 21st, 2009 by Kathryn Koegel
Had a great time focusing on mobile over the summer. There’s so much crazy stuff in the market and decided to just report on what seemed reasonable — along with the analytics I had been doing at a mobile network. Felt like Sally Field at the Academy Awards. Never published anything where industry people emailed me telling me the work was “marvelous.” Plan to do version II for spring ‘10. Display2 is in October and then will do State of Social by end of year. The no-BS approach with many data sources and best practices is working. Go to www.primaryimpact/stateofmobile for the paper.