The State of Digital Display II
This whitepaper is data packed with insights from the leading research companies about what actually is going on in the online display sector. Compete, comScore, DynamicLogic, The IAB, InsightExpress, Microsoft Advertising and The Nielsen Company have all contributed to this bigger picture of trends in spend, measurement and usage plus an update on ad networks and exchanges.
Marketers and Agency execs will get ad spend info and an update on how to improve the efficiency of their buys and the impact of their creative. Publishers will find out who is spending what and where and how social media and networks are impacting their business. This follow up to our first DPAC whitepaper, which was published in May, is written by media researcher Kathryn Koegel
To download your copy of the "The State
of Digital Display 2", please fill out the form below and we will email
you a link.
Thanks for your interest!